Savings Customers Can’t Believe

It is a testament to the quality and reliability of VoiP that internet telephony Companies are now revealing the features and deals which customers talk to them about rather than the technology itself.

Just a couple of years ago the idea of making calls over the same IP network that brings broadband to a home was relatively new. Today, though, that curiosity has largely been replaced by reassurances from friends and family who have made the switch and are enjoying unrivaled value and new features.

Good Times

“When we set up four or five years ago people didn’t always know what VoiP was and how good it would be,” explains Srinath Narayan, VP of Consumer Markets at Lingo.

“Now people have tried the technology, or they’ve got friends who have, and they know it works fine, they’re not so much interested about how the call is made or why that means they make huge savings and get new cool features; they just want to get them.”

“It puts it in perspective when you see that we can offer an unlimited north American calls package for half the price of a leading analogue provider, but we also throw in thirty international countries. People love that value and they also love not having to pay extra for features such as caller ID, call forwarding and call waiting.”

Now the technology is proven and Narayan believes the way to win customers is to offer the best calling rates, while still carrying those calls on a top quality network. Innovation is also key, such as allowing customers to use their home calling plan on a mobile phone so calls are either free or very inexpensive, even to multiple international destinations.