Advertising

Mediaplanet lives by a certain principle: Your advert, placed in an environment in which the reader already has an interest, will incite a stronger impulse to buy than in any other surrounding. Regardless of your product or service offering, we concentrate on the surrounding environment complementing your marketing campaign, enhancing your message and getting the reader on your side.

Mediaplanet creates focused reports that are tailored to serve a specific subject, for instance an event, a trade or a niche issue. We invite your company to market yourself within the report. The reports are then distributed within and through our prestigious and credible partners such as The Wall Street Journal, The Washington Post, USA Today.

Mediaplanet also offers you a targeted online presence, directing traffic from our partners sites such as USAToday.com to our site specializing in certain communities (for example, Mediaplanet has created a site building on the Diabetes community. Complementing the nationwide release of our Diabetes report in The USA Today, Mediaplanet has built a community site housing all our high-quality editorials relating to Diabetes, our web-tv presentations on Diabetes, and links to all the prestigious diabetes associations, conferences and charities; inciting people to learn, contribute and participate in this specialized community). In this way, we achieve two important outcomes: targeted effect and maximum reach.